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Introducing Yora: Insect-Powered Superfood for Pets and the Planet

Born on the 28th of June 2015, Yora emerged with a ground-breaking idea that has revolutionised the pet industry and sparked a seismic shift in the way people perceive insects, pets, and our place on the planet. Over the past eight years, Yora has expanded its reach to 28 countries, transforming the lives of countless pets worldwide with its innovative superfood grubs.

The Journey Begins: Yora's Origins

Yora's journey began on a train, where Tom, after 20 years in the pet industry, pondered how to make pet food more sustainable. A chance encounter with a protein bar made from crickets sparked a eureka moment—why not feed insects to our pets if they're good enough for people?

The Search for Superfood: Finding the Perfect Ingredient

Led by a team of expert nutritionists, Yora spent two years auditioning insects to find the world's most nutritious option. After rigorous research, analysis, and even insect tastings, they settled on the larvae of the Black Soldier Fly (Hermetia Illucens)—a highly nutritious source of essential nutrients for cats and dogs.

Partnering for Success: Collaborating with Protix

Yora partnered with Protix, the world leaders in Black Soldier Fly larvae farming, whose state-of-the-art facility in the Netherlands ensures the highest welfare standards for their insects. With a shared vision for sustainability and quality, Protix's commitment to research and welfare aligns perfectly with Yora's mission.

Culinary Innovation: The Test Kitchen

Yora assembled a team of expert animal nutritionists and chefs to craft the perfect, most delicious, and complete pet food possible. After numerous recipe iterations, Yora #24 emerged, featuring a secret ingredient: insect oil. This innovative addition not only enhances palatability but also contributes to the glossy coats of Yora pets.

Entering the Market: Yora's Debut

In late 2018, Yora filled its first bags of pet food, marking its entry into the market. While uncertain if customers would embrace the concept, positive feedback poured in, confirming the benefits of insect protein for pets' health and well-being.

Expanding the Range: Catering to Growing Demand

As demand for Yora surged, the company seized the opportunity to create a comprehensive ecosystem of sustainable insect-powered foods and treats. Today, Yora offers complete dry foods for all breeds and life stages, succulent insect superfood pate, and a range of delectable treats.

A Feline Focus: Introducing Yora Cat

Recognising the unique nutritional needs and discerning palates of cats, Yora embarked on the development of Yora Cat. After extensive testing and refinement, Yora Cat boasts over 60% insect content, making it a delectable and nutritious option for feline friends.

In conclusion, Yora's commitment to sustainability, innovation, and pet health has positioned it as a leader in the pet food industry. With its range of insect-powered superfoods, Yora continues to pave the way towards a healthier, more sustainable future for pets and the planet.