Discover Ariat Denim
Unlike many high-street jeans, Ariat denim is designed with movement in mind. Fun fact: Ariat’s jeans were originally designed for horse riding so the denim offers reinforced construction and stretch fabric that moves with you, not against you! Whether you’re simply enjoying a relaxed weekend or even out in the yard, these jeans are engineered for comfort and flexibility.
Many styles also include features like reinforced belt loops, heavy-duty zippers, and no-rub inseams, making them ideal for both those tough jobs and laid-back weekends.
A Fit for Everyone
Ariat jeans come in a variety of fits for both men and women, from straight leg and boot cut to relaxed fit and slim fit. Whether you’re looking for a pair that can handle yard life or just want something stylish and comfortable for everyday wear, there’s a fit that works for you.
Style that Stands Out
Functionality doesn’t mean sacrificing style. Ariat’s jeans feature modern washes, clean stitching, and subtle on-trend Western-inspired detailing. Pair them with a check shirt and boots for a country-inspired look, or dress down with a simple t-shirt and trainers for a look that never goes out of style.

TAKE A LOOK AT ARIAT'S DENIM STYLES
STRAIGHT
BOOTCUT
MEN'S
Why Ariat Denim is Worth It
In a world of disposable fashion, Ariat stands out by creating jeans that are built to last while still looking good. They’re an investment in quality, comfort and timeless style. A pair of Ariat jeans could easily become the hardest-working item in your wardrobe!
Reviews
When we’ve discussed this in store (and online reviews reflect) the overwhelming opinion is that quality matters. Women love Ariat jeans for their flattering cuts that hug in all the right places, while men appreciate the practical comfort and durability, with many customers saying that Ariat jeans last longer than others.